• Venture Volt
  • Posts
  • Kaise Banaya Suhasini Sampath Ne Yoga Bar Ko 500 Crore Ka Healthy Snack Empire!

Kaise Banaya Suhasini Sampath Ne Yoga Bar Ko 500 Crore Ka Healthy Snack Empire!

Aaj hum baat karenge ek aisi inspiring story ki jo har entrepreneur ko motivate karegi. ek healthy snack brand jo aaj har Indian ghar mein dikhayi deta hai. 2014 mein shuru kiya gaya yeh brand 2023 mein ITC ko 500 crore mein bika. Chalo dekhte hain is safar ke 3 bade secrets!

Author

Ashish Aldar
April 09, 2025

1. Dil Se Shuruat, Conviction Baad Mein

Suhasini ka motive paisa kamana nahi tha, balki kuch meaningful banane ka tha. Jab woh US mein thi, unhone dekha wahan ke healthy snacks jaise Kind Bars. India mein aisa kuch nahi tha toh unhone socha – kyun na yahan laayein? Yoga Bar ka naam socha, trademark kiya aur 2 saal baad company shuru ki. Shuruaat mein conviction dil se aaya, thesis se nahi. Unhone yoga studios mein bars bechke test kiya – logon ne pasand kiya, aur wahi se confidence bana. Takeaway? Agar dil se kuch banate ho, toh market apne aap ban jata hai!

2. Offline Ka Jaadu

Yoga Bar ne online se pehle offline market crack kiya. Suhasini kehti hain food business mein 30% gross margin hota hai, jo online mushkil hai. Offline – general trade (kirana stores), modern trade (DMart, Reliance) – yahan success dikhao toh investors bhi saath aate hain. Unhone Bangalore se shuruaat ki, sales team banayi aur high-sales stores pe focus kiya. Shopkeepers ko product try karwaya, woh khud salesman ban gaye! Naya founder ho toh ek city choose karo, wahan perfect karo, phir scale karo.

3. Covid Ne Badla Game

Covid ek bada turning point tha. Offline band hua toh Suhasini ke husband tech co-founder ban gaye aur online game badla. Bars ke saath protein muesli, dry fruits aur Yoga Baby jaise products launch hue. Plus, log health-conscious bhi hue – protein aur fiber ki demand badhi. Yeh ek tailwind event tha jo Yoga Bar ke liye perfect bana. D2C founders ke liye tip – market ke bade changes ko pakdo aur adapt karo!

Packaging Ka Raaz:

oga Bar ka colorful, modern aur international look 10 saal se waisa hi hai. Bright colors happiness dete hain, aur modern vibe well-traveled logon ko attract karta hai. Suhasini ka sapna? Yoga Bar ko Times Square pe dekhna!
Toh doston, Yoga Bar ki kahani sikhati hai – dil se shuru karo, offline pe dhyan do, aur market ke mauke pakdo. Kya aap bhi aisa kuch banane ka soch rahe ho? Humein batayein!

Stay healthy, stay inspired,
Ashish Aldar.